Nikki Steeprock
Nikki Steeprock
Outcast is an integrated marketing agency specializing in digital, communications, and creative. We were given the opportunity to refresh our own brand, from the ground up. We began with a deep dive into the strategy, determining what the essential elements that made Outcast special and building from there. After establishing mission, vision, position, and personality, we were able to establish our conceptual approach, “part of the family.” This became the foundation for a visual system that exudes confidence, energy, and moments of individuality within a unified family.
This project extended to all touchpoints of the brand, including: workshops, strategy, messaging, identity, presentation design, social, video, and web.
View the site here: thisisoutcast.com