Nikki Steeprock
Nikki Steeprock
The Hyster brand has been known for tough trucks, but the company wanted to expand upon that message to show that it is also a smart partner. By focusing on the people who use the trucks, we show how Hyster’s solutions and intelligent designs benefit customers along every step of the supply chain. The design and copywriting is smart, a little snappy, and always tough. The campaign consisted of print and digital advertising, a campaign website and related social campaign, trade show booth design, and OOH.
Art Direction, Design, Web Design
Work completed while at Clean.